The person behind Social Project

Marketer · Sales Strategist · Personal Branding Strategist

Social Project was founded by Mrityunjoy Goswami, a marketer, sales strategist, and personal branding strategist who has spent more than 13 years helping founders, coaches, consultants, and companies turn attention into trust and trust into revenue.

Your growth isn't luck. It's a system.

Where it started

Before Social Project, Mrityunjoy spent over a decade building and leading growth-focused ventures, working directly with founders and companies across industries. That hands-on experience, including plenty of expensive lessons learned the hard way, shaped a straightforward point of view: businesses rarely lose because the work is weak. They lose because nothing in their marketing, content, or pitch has convinced anyone yet that they're the right choice.

That belief is the reason Social Project exists. Founders with real expertise were being outpaced online by people who simply showed up more consistently. The gap wasn't talent, it was a lack of hours in the day to write, post, and stay visible while also running a business.

How he thinks about growth

The core idea behind Mrityunjoy's approach is that revenue is an outcome, not a starting point. Real growth follows a sequence, and skipping steps is usually why a marketing effort stalls:

In practice, that means strategy comes before execution, and diagnosis comes before any fix. Rather than chasing whatever's trending, the goal is always to find the actual point where an audience is losing interest or a prospect is quietly dropping off, and to fix that first.

Why Social Project works the way it does

That same philosophy carries directly into how Social Project runs LinkedIn and Instagram strategy for clients: no templated content, no guru playbooks, and no disappearing after the first month. The agency works as an embedded partner that stays close to a founder's voice, tracks what's actually converting, and adjusts the strategy as the business grows, rather than handing over a document and walking away.

Connect

You can find more on Mrityunjoy's frameworks and client results on his personal site, or connect with him directly.